2. topic 1: introduction to applied research

Learning Objectives:

By the end of this module, students will be able to:
✅ Define applied research and distinguish it from basic research.
✅ Understand the role of applied research in solving real-world problems.
✅ Identify key fields and industries that use applied research.
✅ Recognize ethical considerations in applied research.

 

1.1 What is Applied Research?

  • Definition and Characteristics of Applied Research
  • Applied vs. Basic Research: Key Differences
  • Role of Applied Research in Decision-Making

Discussion Question:

How does applied research impact businesses, healthcare, or public policy?

 

1.2 Real-World Applications of Applied Research

  • Business & Marketing: Consumer behavior, market trends, product testing
  • Healthcare & Medicine: Evidence-based treatments, public health strategies
  • Technology & Engineering: UX research, AI applications, process optimization
  • Social Sciences & Education: Community development, education policies 

 

Case study                                              

Choose an industry and analyze a real-world applied research study that led to innovation or policy change.

 

1.3 Research Problem Identification

  • Understanding Real-World Problems
  • Translating Problems into Research Questions
  • Setting Clear Research Objectives

Activity:

Pick a current challenge in an industry of your choice and frame a research question for it.

 

1.4 Ethical Considerations in Applied Research

  • Informed Consent and Privacy
  • Avoiding Bias and Ensuring Validity
  • Research Ethics in Industry and Academia

Mini-Case:

Discuss a controversial research study and its ethical implications.

Assessment & Activities for Topic 1

📌 Discussion Post: Write about a real-world problem that can be solved through applied research.
📌 Case Study Analysis: Review a published applied research study.
📌 Quiz: Key concepts, real-world applications, and ethical considerations.